In this exclusive interview, Martin Masser, Head of Growth at TON Foundation, shares how they’re making cryptocurrency accessible for every Telegram user globally. Martin clearly explains how TON (The Open Network) achieves rapid crypto adoption through direct integration with Telegram, allowing users to seamlessly send, receive, and trade crypto like TON tokens—all within their chat app.
Discover how TON’s innovative use of mini-apps and user-friendly crypto wallets gives millions instant access to essential services such as gaming, ride-sharing, NFT trading, and much more—no downloads needed. With user convenience and robust security at the core, Martin emphasizes how users of all technical levels can confidently engage with crypto.
Martin also openly discusses the biggest challenges TON Foundation faced over the past year, the critical role of vibrant community-building, and why expanding into the American market is crucial for TON’s continued global success. Additionally, he highlights the importance of the Netherlands as a key player in crypto innovation and shares why he’s excited about speaking at the upcoming Dutch Blockchain Week.
Whether you’re new to crypto or an experienced investor, this interview offers essential insights into how blockchain technology is becoming integrated into our everyday lives. This is a must-watch for anyone interested in the future of crypto and Web3 technology!
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00:00 – Introduction
00:45 – What is TON Foundation exactly?
02:15 – Crypto wallets directly in Telegram
04:10 – Why ease-of-use is crucial for adoption
06:05 – Balancing security with user convenience
08:12 – The power of mini-apps and gaming
10:30 – NFTs through GIFs and stickers: The new trading frontier?
12:55 – Biggest challenges faced in the past year
15:30 – Why community is essential for growth
17:40 – Expanding into the American market
20:15 – The importance of the Netherlands in crypto
22:30 – Dutch Blockchain Week: What to expect
24:20 – Future vision: Crypto accessible for everyone
25:30 – Closing remarks and contact information
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