In this exclusive interview from Paris Blockchain Week 2025, Raman Sidhu, Chief Strategy Officer at Alkimi, shares groundbreaking insights into how blockchain technology is transforming the digital advertising industry. Raman explains the current inefficiencies in traditional ad tech, including transparency issues and high operational costs, and demonstrates how Alkimi is addressing these challenges through innovative blockchain-based solutions.
Discover how Alkimi is making advertising processes more transparent, efficient, and cost-effective, benefiting both advertisers and publishers. Raman discusses Alkimi’s collaborations with major media players such as News Corp and Warner Brothers Discovery and explains why global brands, including Coca-Cola, are choosing blockchain to optimize their media buying strategies.
Learn about the real-world implementation of blockchain in advertising, the future opportunities for crypto investors, and why blockchain technology is not just a trend but a permanent solution revolutionizing digital advertising.
Don’t miss out on key insights for investors, crypto enthusiasts, and anyone interested in how blockchain is shaping the future of advertising.
00:00 – Introduction: Alkimi at Paris Blockchain Week 2025
00:57 – Raman Sidhu: Background and joining Alkimi
02:08 – Why Alkimi utilizes blockchain for digital advertising
03:11 – Current state of digital ad industry and inefficiencies
04:09 – Blockchain’s role in increasing transparency and reducing fees
05:03 – Types of ads Alkimi supports (CTV, video, audio ads)
06:23 – Real-world business models and bringing liquidity to Web3
07:18 – How traditional publishers benefit from Alkimi
08:18 – Challenges and future growth strategies for Alkimi
09:12 – Alkimi’s expertise in targeting specific audiences
10:01 – Alkimi’s unique selling point explained
11:09 – How Alkimi benefits crypto advertisers and publishers
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