Key Highlights
- John Fieldly, CEO of Celsius Holdings, acquired 18,000 shares at an average price of $27.44, totaling $493,920
- The transaction boosted Fieldly’s stake by 1.92%, elevating his total holdings to 956,063 shares
- Shares closed at $26.63 Thursday, trading close to the bottom of a 52-week range spanning $23.56 to $66.74
- The company’s most recent quarterly results disappointed, with earnings per share of $0.36 falling short of the $0.41 forecast and revenue of $817.93M missing the $870.08M estimate
- Wall Street maintains a “Moderate Buy” rating with a mean price target of $43.38, despite multiple firms lowering their projections
Shares of Celsius Holdings (CELH) climbed 2% during Friday’s premarket session following news that Chief Executive John Fieldly made a substantial open-market purchase of 18,000 shares.
The CEO paid an average of $27.44 for each share, committing $493,920 of personal capital to the energy drink maker. According to an SEC Form 4 filing, the transactions were executed at prices between $27.42 and $27.4387 per share.
Following this acquisition, Fieldly now directly owns 956,063 shares, representing a 1.92% expansion of his position. This total also incorporates 523 shares obtained via the company’s 2025 Employee Stock Purchase Plan on June 30.
Trading at $26.63 as of Thursday’s close, CELH finds itself positioned near the bottom of its 52-week trading range. The stock has experienced a significant retreat from its 52-week peak of $66.74.
Technical indicators show the 50-day moving average at $30.20 and the 200-day moving average at $33.43—both considerably higher than current levels. The company’s market capitalization stands at $6.74 billion.
Insider purchases of this magnitude typically signal strong conviction. When executives deploy close to half a million dollars of personal funds, it often reflects their belief that shares are trading below intrinsic value.
Disappointing Quarterly Results Pressured Shares
This insider buy comes against the backdrop of underwhelming financial results. On August 6, Celsius disclosed second-quarter earnings per share of $0.36, falling $0.05 short of the $0.41 Wall Street consensus.
The company generated $817.93 million in revenue, missing analyst projections of $870.08 million. This marked a decline from the $0.47 EPS posted in the year-ago quarter.
Despite the shortfall, revenue still advanced 10.6% on a year-over-year basis, demonstrating continued growth. However, the dual miss prompted several Wall Street firms to revise their price targets downward.
Wall Street Perspective
Needham reduced its price objective from $55 to $35 while maintaining a “buy” recommendation. Bank of America adjusted its target from $55 to $45, also preserving a “buy” stance. Stifel established a $37 target, while Piper Sandler reaffirmed an “overweight” rating with a $36 price goal.
Wall Street Zen downgraded the stock to “sell” in August.
In aggregate, 15 analysts recommend buying CELH, five suggest holding, and two advise selling. The consensus rating stands at “Moderate Buy” with an average target price of $43.38.
Institutional investors control 60.95% of outstanding shares. Notable recent activity includes California State Teachers Retirement System expanding its stake by more than 3,000%, while Norges Bank initiated a new position valued at approximately $140.8 million.
Analysts project full-year earnings per share of $1.45 for the current fiscal year.
The stock currently trades at a price-to-earnings ratio of 110.96 and a PEG ratio of 2.05, with a beta of 0.93.
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